For those salons who have diversified their services to embrace more spa services, these trends are intriguing…and there are multiple opportunities for you to open a conversation about health, wellness and general fitness with your fellow stylists and your clients. Aside from help one another look and feel their best…there is also serious profits that can be made for your business. Consider the following:
The spa industry has experienced powerful growth over the last 15 years, even clocking gains over the brutal recession, as other industries have suffered. Consider: worldwide spa industry revenues grew 20 percent from 2007 to 2012 (reaching US$73 billion), while spa locations jumped 22 percent (to hit 87,000+).
Here are their 2013 Top Ten Global Spa & Wellness Trends in Brief:
- Healthy Hotels
- The Mindfulness Massage…and More
- Earthing
- Spa-Genomics (…Telomeres and beyond)
- Authentic Ayurveda and Other Ancient Revivals
- Color Self-Expression
- Inclusive Wellness
- Label-Conscious Fitness
- Men: From Barbers to “Brotox”
- Where the Jobs Are
Of these the greatest opportunity with Zija and Moringa is #9! Men globally are spending SERIOUS money on their looks (from head to toe) and the male grooming, skincare and cosmetic procedures markets are exploding. For the male client of yours who is concerned with their appearance and is already fitness oriented and a great opportunity for you to start a discussion about how Zija can enhance their workout routines or accelerate their weight loss goals.
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